Owner and CEO of The Rocco Group dies at 39 after tragic car crash
Sarah Rocco car Accident: Sarah Rocco, prominent Jacksonville business leader and real estate entrepreneur, passed away this week at the age of 39 following injuries sustained in a car accident. As friends and colleagues mourn her loss, many heartfelt tributes have been shared celebrating Rocco’s inspirational life and career.
Rocco was the founder and CEO of The Rocco Group, one of the fastest growing real estate firms in Florida under the Keller Williams brand. She built the company into a powerhouse in the Jacksonville market with over $78 million in annual sales volume.
Daughter and mother gone too soon
According to a Facebook post by her son Cason, Rocco had shifted her focus in recent months to prioritize her Christian faith and using her success to help others. This makes the sudden loss even more difficult for her family and three children.
Peter Darbee, a close business partner of Rocco’s, will be taking over leadership of The Rocco Group as it mourns its pioneering founder. Darbee shared:
“A TRAILBLAZER IN EVERY SENSE, SARAH LED WITH DEDICATION TO VALUES LIKE INTEGRITY, PASSION FOR HER WORK, A COMMITMENT TO GROWTH, AND A SENSE OF PURPOSE IN ASSISTING OTHERS. SHE WAS AN INSPIRATION AS BOTH A LEADER AND MENTOR. HER LEGACY WILL MOTIVATE ALL WHO KNEW HER FOR YEARS TO COME.”
Prominent figure in Jacksonville business community
Based originally in Montana, Rocco grew her real estate empire in Jacksonville where she became a prominent figure. She was an active speaker, trainer and advisor at the University of Florida Warrington Business School.
Leadership Jacksonville, an organization that had recognized Rocco’s talents earlier in her career, noted her “smile, optimism and authentic spirit” in their memorial post. She was affectionately called “Sunshine Sarah” by her peers for her upbeat attitude.
Memorial service plans pending
Details on a public memorial service have not yet been announced for Sarah Rocco as family and friends continue to process this devastating loss. The Jacksonville community has shared an immense outpouring of condolences, support and fond memories of Rocco’s vibrancy.
Her sudden passing in a Tesla car accident has shaken many, but Rocco’s positivity and visionary leadership will no doubt inspire for generations.
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